UK rapper Professor Green in 2011 was signed by Puma as a social ambassador for its After Hours Athlete campaign. Taking inspiration from the US After Hours campaign, my role was to take the images from our photoshoot with Professor Green and to create a version of the After Hours campaign for the UK market.
A challenge I faced was adding the model in the blue jacket and hat. He had to be in the final image as the client felt it added dynamism to the overall image. He had to be photoshopped into the original image. This was achieved by extending the background, the railings and add shadows, brought the final campaign image to life.
The campaign was rolled out in-store, online and OOH across the UK.
